Kate’s pride, so well concealed in her daily life, pours unstoppably into her fine flavoured spirits. However, her existing branding did not live up to the quality of her premium tipples – so she asked us to put that right.
Solution: We crafted a central proposition around ‘Tying Tastes Together’, developing a beautiful brandmark from a single piece of rope. We then transformed the range into an outpouring of Kate’s darker side – her Seven Deadly Sins. Through an eclectic set of illustrations, each ‘sin’ cleverly connects an aspect of the product and Kate’s passion for her products.